BrickHouse: Web Application Development
Case Study
Our client required a web presentation that combined a sleek, user-friendly design with the capability to handle hundreds of products and references. The project placed a strong emphasis on performance and search engine optimisation (SEO) to maximise visibility and usability.
Our Client
BrickHouse is the leading supplier of brick slips and tiles in the Balkan region, renowned for its extensive product range and industry expertise.
What Does It Look Like?
In collaboration with Hominid Studio, we developed a visually appealing and responsive user interface designed to perform seamlessly across all screen sizes. The website's design enables visitors to effortlessly browse the options and find the ideal product for their needs.
The Tech Stack
Frontend
The frontend is developed with Next.js, ensuring a fast and responsive user experience. We focused heavily on SEO optimization to boost visibility and ensure the site ranks well on search engines, enhancing discoverability and user engagement.
Backend
Built using .NET, the backend includes a custom CMS designed to offer flexible content management and easy administration of website data. This CMS allows for personalized functionality and the scalability needed to handle a variety of content types and user requirements.
Database
The data is stored in PostgreSQL, a highly reliable and scalable relational database, allowing for secure storage and efficient querying of site content and user data.
Hosting & Infrastructure
The application is hosted on Hetzner's dedicated server, offering high performance and control over server resources. We use GitLab CI/CD to automate continuous integration and deployment, ensuring streamlined and efficient updates to the application.
Problem
The client’s previous website suffered from poor performance and inadequate SEO, which resulted in a loss of potential customers daily. The challenge was to not only improve technical performance but also create an engaging, user-centric design.
Solution
We crafted a modern design that simplifies the buyer’s journey, making it easy to locate and inquire about products directly from their respective pages. The tech stack we employed ensured top-tier performance and significantly improved search engine rankings.
Conclusion
A well-designed website can serve as both a powerful sales tool and an effective marketing channel. That’s exactly what we delivered for our client, as evidenced by the noticeable increase in sales and customer engagement.
